Delighted to hear that my friend Benwerd made a small step toward notoriety yesterday when his 10 minute build began receiving coverage from national newspapers and hacker press alike.

Ben’s was just one of many reactions to Nokia’s recent manifesto, and all at the expense of the handset and wellington boot manufacturer.

It got me thinking, individuals, businesses and brands are used to buying all available top level domain instances to protect their online integrity.

Should they now be purchasing all possible routes to a satirical spanking just in case?

Just to prove the point, it took me five attempts to find an available TLD so that i could ‘shop up this pic.

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